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COCA-COLA ROXY HISTORY

The first building that became Atlanta’s legendary Coca-Cola Roxy Theatre went thru many incarnations before establishing itself as the region’s premier music venue.


Originally opening in 1930 as a movie theatre, it later became the Capri Movie Theatre. As time passed, Alex Cooley built the Capri Theatre in the 70’s after closing the Historic Electric Ballroom. It went on to become a Cinema and Draft House and then ultimately The Roxy. After Alex and business partner Peter Conlon obtained the lease it would officially become known as the Coca-Cola Roxy Theatre.


The Coca Cola Roxy Theatre opened in 1990 after a brief renovation with an incredible performance by Aretha Franklin. Many great acts followed and rooted the venue at the heart of a thriving music community; Johnny Cash, Bob Dylan, Lenny Kravitz, Bon Jovi, Leonard Cohen. Bryan Ferry, The Ramones, Elton John, Natalie Cole, David Byrne, Lyle Lovett, Indigo Girls, and Motley Crue to share just a few.


Many national touring bands would request a date at The Roxy as the venue had a unique vibe and look with memorabilia on the walls from various top performers and featured it’s iconic “Elton” and “Elvis” bars.


The Coca Cola Roxy enjoyed a well-deserved reputation regionally as well as nationally as the venue to play from 1990 until it’s closing in 2006.


Live Nation is honored to embrace the venue’s history and proud to reestablish the new Coca-Cola Roxy for a new generation of live music fans.

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